There are two more victims of the Coke and Pepsi war. Joan Crawford and Bette Davis had been feuding for years. During the making of Whatever Happened to Baby Jane?, Davis had a Coca-Cola machine installed on the set due to Crawford’s affiliation with Pepsi. She was the widow of Pepsi’s CEO. Crawford exacted her revenge by putting weights in her pockets when Davis had to drag her across the floor during certain scenes.